Who owns annie naturals

Withey and Martin loved the taste of the cheesy pasta, so they co-founded Annie's Homegrown in Hoping to give families healthy, organic foods, they sold their macaroni and cheese, free of preservatives and artificial colors, at food co-ops and grocery stores around New England. A cartoon version of Bernie, Withey's pet rabbit, appears on boxes of Annie's products. Bernie the Bunny gives Annie's products his "Rabbit of Approval" seal, indicating that the food is healthy, nutritious, and environmentally friendly.

Sadly, the real-life Bernie died in the early '90s. In , a natural foods entrepreneur named John Foraker invested in Annie's and then bought Withey and Martin's stake in the company. Until , Foraker served as Annie's CEO and president, with Withey taking the title of "Inspirational President," a figurehead role that allows the company to follow her philosophy on organic food and sustainable agriculture. In , Annie's acquired a smaller company called Annie's Naturals, a Vermont-based company which produced bottles of organic salad dressing, pasta sauce, barbecue sauce, and condiments.

Annie's Homegrown incorporated some of Annie's Naturals dressings and condiments into their own product line after the acquisition. While explaining that the company already carried a cheese-flavored popcorn and he wasn't sure there was much of a market for the gourmet snack, Protheroe found that he had eaten the entire bag!

Smartfood officially launched in and sold to massive snack food corporation Frito-Lay in via Snack History. Today, Smartfood popcorn not only comes in white cheddar, but also six other flavors including Movie Theater Butter, Flamin' Hot White Cheddar, and Sweet and Salty Kettle Corn, plus low-calorie options and limited time, seasonal flavors like their Caramel and Cinnamon Apple mix.

Forbes states that Withey began using the powdered cheese to top other foods, including Kraft brand macaroni. They first tested their boxed macaroni and cheese by selling it at festivals and food co-ops throughout the East Coast.

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